Work location: Charlotte, NC.
Execute directives given regarding brand design strategy. Propose and develop design solutions with clear product message and distinct brand identity that meets the project prerequisites. Exterior, Interior.
Research and analyze input from users and costumers and other related sources (e.g. competitive set, automotive, technology trends, color & materials, culture, human behavior, etc.) considering the following perspectives: Brand Framework and customer needs, Commercial and technical strategies, Environmental and economical drive. Explore ideas for product message and create 2D and 3D concepts, using the given inputs. Participate in cross functional teams as expert on user centric design, product message and brand identity.
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